Digital Transformation Transit Map

Gartner_DigitalMktgMap_1500

Behold, digital transformation technologies in one know-it-all map from Gartner (Click to enlarge). The map is visualized around types of products and services and Gartner has cataloged more than 1,800 vendors to create this map.

There are 12 tracks, such as Marketing Management, Creative, Analytics, Social, Search and UX that go through 7 neighborhoods, such as Marketing Ops, Web Ops, Ad Ops, Design and Mobility which are typically different practice areas within an organization. And there are offline connections to sales and service, general advertising, business intelligence, IT, and the CMO’s office.

All the lines come together in a “digital marketing hub” — the central DM HUB station — in the middle of the map.

How to use this map?
Do no use this map to freak out your colleagues with this is what we need to do, rather NOW than tomorrow. But this map can be helpful in determining your focus, choosing the pillars of your digital strategy. Which of course is more about people and processes than it is about the technologies themselves. It might also help seeing relationships in your digital efforts and might point towards effective combinations of processes and infrastructures.

Digital transformation & Big Data
Insights from the new dataflows can cause a great deal of upset. This is one of the reasons why the concept of “digital transformation” is mentioned so frequently in relation to Big Data. Patterns become manifest and Data Discovery becomes a core component of the next generation of Business Intelligence.

Read about digital transformation in regards to big data in our new report on your big data potential (Dutch for now, English version available soon).

The Connected Workforce
One of our books called The Connected Workforce also provides you with the insights of what is happening in business technology and helps you understand the urgency. It describes the holistic vision of how to use business technology well. But it goes much further: it also contains a practical roadmap for the execution of your digital transformation.

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