Our second report Big Social, that will be available for download on Monday, will discuss hypertargeting using big data. Naturally there is an upside and a creepy side to this practice. The upside would be personalized offers that really suit a consumer, the creepy side would be the privacy issues, think of the well-known Target case for example.
This infographic from CamCode reveals some surprising statistics about the (big) data that is already out there and available to your favourite retailers. If you are interested in a more in-depth analysis of these kind of practices, I highly recommend you to return to our blog on Monday to download the new report.